The case for St. Louis.
St. Louis kept a lot of what other cities tore down. A century of brick and stone. Big parks, world-class restaurants, museums that rival anywhere. Houses people can actually afford.
We're not pretending the city doesn't have problems, or that all of the history is positive. But compare it honestly to other metros, on price, on architecture, on what your money actually buys, and the same conclusion keeps showing up: this place is undervalued.
So we make videos about it. We're a local real estate team sharing what we're learning, digging into the history behind our neighborhoods, block by block. No hype, just the case for the city we love.
Start Here.
We try to pack a lot of info into quick 1-minute videos. We typically focus on St. Louis history from a real estate perspective. We break down the numbers, and the character of the diverse neighborhoods.
Say Hello.
Question about a neighborhood, a video idea, or thinking about a move? Either way, we'd like to hear from you.
Frequently Asked Questions
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Because St. Louis keeps getting underestimated, including by people who live here. We started digging into the history behind our own neighborhoods and couldn't believe how much of it was not being told. So we started telling it.
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More house, more history, and more architecture per dollar than almost any major metro. World-class museums and restaurants. Neighborhoods that were built to last, and did.
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Market data comes from MARIS, the regional MLS, pulled by a licensed agent, not from Zillow estimates or headlines. Historical claims get checked against primary sources like newspaper archives, plat maps, and historical society records before they go in a video. We still get things wrong sometimes. When we do, we say so and fix it.
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A small St. Louis real estate team that got tired of the city being underestimated. We’re The Dawn Griffin Group. We do this in-house. On this channel, we keep the focus on the city, not on us. The neighborhoods are the story.
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Mostly from the archives. The State Historical Society of Missouri's newspaper collections, the Missouri Historical Society's digital collections, and the Library of Congress. The rest comes from the St. Louis County Library, public domain archives, old publications we dig up, and our own camera. AI is occasionally used to add subtle motion to images, or to create illustrative B-roll. The historical photos themselves are always real, and nothing is presented as archival that isn't.
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The voice is AI. Her name is Beth. She lets a small team without a radio voice (we tried) publish consistently. The research, writing, editing, and fact-checking are all human.
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Our videos are 60 to 90 seconds long and told through a real estate lens. That means a video about a person is usually about what they built, bought, or platted, not their whole biography. Leaving something out of a script is a scope decision, not a denial that it happened. When there's more to the story, we try to point to it in the description or comments, and if we've missed something that changes the picture, tell us. That's what the comments are for.
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Maybe? Send us the neighborhood and anything you know about it. We can't cover everything. Some stories take a while to source properly, but reader suggestions are welcome!
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We don't, at least not directly. No sponsors, no paid partnerships, no affiliate links, and nobody pays to be featured in a video. The honest answer is that we're a real estate team, and our hope is simple: when you're ready to buy or sell, you'll add us to your interview list. That's it.
When you're ready.
The Dawn Griffin Group at eXp Realty: We’re a top-producing real estate team with 20+ years working all across the St. Louis Metro. A-List honors in 2024 and 2025 for “Best Real Estate Agent.”
No pressure. When it's your turn, start there.